We all know that social media plays a huge role in any business in the digital age, which includes cannabis related businesses as well.
In order to successfully build a social media presence for your dispensary supplies business, cannabis accessories store, or smoke shop you’ll need to overcome a few roadblocks on the way and learn a few tips and tricks on how to become a successful cannabis entrepreneur.
In order to become a successful cannabis entrepreneur you have to maintain good social media presence and following, so let’s dive straight into some of the most important techniques that you can use to do that, including some of the main challenges you may experience along the way.
Ways to Improve Your Social Media Presence
Here are some of the most effective ways that you can use to maintain a good social media presence and improve your following:
- 1. Focus On Growing Your Customer Database
A great way to increase your sales and get more followers is to offer discounts for signups, for referring a friend and so on.
You can also ask customers to sign up to your weekly newsletter, to enter a quiz or competition and so on. There are numerous ways you can use to keep your customers interested, you just have to figure out which one works best for your business.
- 2. Work On Good Customer Reviews
This is the number one thing that will draw in more customers to your door and increase your presence.
Here are some ways that you can use to get more good reviews.
- 3. Be Responsive And Available Online
It’s important for your customers to know that you are available on social media and that they could get in touch with you with any question or concern they might have about your products or services. This means that you care about your customers, you want to connect and build a relationship with them and you want to make sure their experience is a pleasant one.
- 4. Promote Your Posts On Cannabis Friendly Platforms
One of the most frequent problems that cannabis entrepreneurs encounter when having cannabis related social media account is that it can be quite difficult to promote their products sometimes. Some of the more common challenges would be to promote your posts or advertise your site through Facebook. Due to YouTube’s rigorous content rules and Facebook’s restrictions when it comes to boosting a post or having an ad that promotes the usage of cannabis, cannabis entrepreneurs have had to look for other ways and platforms to promote their businesses.
However, there are a few ways around these roadblocks, which include:
- Using other/new channels to promote your business and looking for an advertising strategy at a macro level
- Advertising through influencers on YouTube, as smoking is not banned on the platform
- Starting a personal video vlog on cannabis supportive platforms, such as the Weedtube
- 5. Focus On Branding Consistency
Another important factor that you need to focus on when growing your social media following as well as your brand is to focus on branding consistency.
This means having consistency not only in your packaging, your logo and design, but keeping that same look across all social media networks, all banners, ads and promotional material. This way people will be able to remember your company easier so that they can recognize and buy your products the next time they walk into a smoke shop or a dispensary.
Custom design your packaging so that you can stand out among your competitors and offer your clients a unique and interesting brand and packaging that will appeal to them.
If you need help figuring out the design of your products, and would like to make sure you stand out, contact us and we’ll help you design and launch your product line with ease. We offer all kinds of dispensary packaging design services for all your products, packaging, and branding.